In 2009, Katy Ware and Michelle Peskett opened Gosport’s first female-owned and operated funeral directors, bringing a compassionate and professional touch to their community. Ruby Funerals quickly became one of the busiest funeral homes in the area, now proudly serving families across Gosport and Lee-on-the-Solent with two welcoming branches.

Katy and Michelle set out to challenge the notion that the cost of a funeral reflects the depth of love for a loved one. Their mission has always been to offer personalised care, recognising that every family is unique, while ensuring affordability and dignity remain at the heart of their service.

The Journey to Ruby Direct

In recent years, Katy and Michelle noticed a growing demand for unattended cremations, an option that allows families to say goodbye with simplicity and privacy. Ruby Funerals was among the first in the area to offer this service. However, they saw a troubling trend: families often felt embarrassed or pressured to justify their decision to choose a direct cremation.

This challenge was compounded by the rise of national direct cremation providers offering impersonal, call-center-based services that lacked the compassion and attention to detail that families deserve. Katy and Michelle knew there had to be a better way, a service that combined the simplicity of direct cremation with the care and professionalism of a traditional funeral home.

Ruby Direct Cremation was born out of a commitment to bridge the gap. With Ruby, families can choose a dignified and straightforward service without the need for call centers or impersonal processes. Instead, you’ll receive the same compassionate care and meticulous attention to detail that Ruby Funerals is known for, from experienced professionals who understand your needs.

No embarrassment, no judgment, just real people helping families who want a simpler, more discreet option while maintaining the highest level of care and respect for their loved ones.

Let us provide the support and guidance you need, offering comfort and peace of mind during a difficult time.